Did you know the average teenager consumes 4 Lbs of Sugar a Week, Yes a WEEK!!! Childhood obesity is more than a problem in the United States, it is an Epidemic.
Childhood Obesity has more than doubled in children and tripled in adolescents in the last 30 years.
In 2010 more than 1/3 of children and adolescents were overweight or obese. This is an alarming amount and something needs to be done to help our kids.
Health Effects of Childhood Obesity
Childhood obesity has both immediate and long-term effects on the health and well-being of our kids.
Immediate health effects:
- Obese youth are more likely to encounter some risk factors for
cardiovascular disease, such as high cholesterol or high blood pressure.
In a population-based sample of 5 to 17 year-olds, 70% of obese youth
had at least one risk factor for cardiovascular disease.
- Obese adolescents are more likely to have pre diabetes, a
condition in which blood glucose levels indicate a high risk for
development of diabetes.
- Children and adolescents who are obese are at greater risk for
bone and joint problems, sleep apnea, and social and psychological
problems such as stigmatization and poor self-esteem, as well as being bullied.
- Children and adolescents who are obese are likely to be obese as adults
and are more at risk for adult health problems such as heart
disease, type 2 diabetes, stroke, several types of cancers, and
osteoarthritis. One study showed that children who became obese as early as age 2, were more likely to be obese as adults.
- Overweight and obesity are associated with increased risk for many
types of cancer, including cancer of the breast, colon, endometrium,
esophagus, kidney, pancreas, gall bladder, thyroid, ovary, cervix, and
prostate, as well as multiple myeloma and Hodgkin’s lymphoma
Here are some other alarming facts:
4.2
BILLION dollars was spent in 2010 by the fast food industry marketing
their $1 hamburger and chicken nuggets, fries, etc. While the ANNUAL
Budget for the Center for Nutrition Policy and Promotion, (the USDA’s
sub-agency that
“works to improve the health and well-being of Americans by developing
and promoting dietary guidance that links scientific research to the
nutrition needs of consumers.), Was 6.5 MILLION dollars
according to The New York Times reporter Michael Moss.
4.2 Billion VS 6.5 Million????
When economic times are hard the industry is using its $4.2 billion
marketing budget towards a new generation of customers:
i.e., kids.
The average preschooler (2-5 years) saw 2.8 TV ads for
fast food every day in 2009; children (6-11 years) saw 3.5; and teens
(12-17 years) saw 4.7.
People have been scolding the fast-food industry for marketing its
wares to kids for years. The industry’s response? A ramped-up effort to
market its wares to kids:
Compared to 2003, preschoolers viewed 21% more fast food
ads in 2009, children viewed 34% more, and teens viewed 39% more. …
McDonald’s and Burger King have pledged to improve food marketing to
children. However, both restaurants increased their volume of TV
advertising from 2007 to 2009. Preschoolers saw 21% more ads for
McDonald’s and 9% more for Burger King, and children viewed 26% more
ads for McDonald’s and 10% more for Burger King.
There’s also an uncomfortable racial aspect to fast-food marketing —
these companies evidently see major opportunity in selling product to
African-American and Hispanic families:
McDonald’s and KFC specifically targeted African
American youth with TV advertising, websites, and banner ads. African
American teens viewed 75% more TV ads for McDonald’s and KFC compared
to white teens. DISGUSTING, RIGHT??
Pretty saddening to think these children who should have no worries in
the world, now have to make sure they take their medications or check their
blood sugar 2-3 times a day. It doesn't have to be like that.
PREVENTION:
Healthy lifestyle changes,
including healthier eating and more physical activity, less TV
watching, video game playing, can help lower the risks associated with obesity.
- The dietary and physical activity behaviors of children and
adolescents are influenced by many sectors of society, including
families, communities, schools, child care settings, medical care
providers, faith-based institutions, government agencies, the media,
and the food and beverage industries and entertainment industries.
- Schools play a particularly critical role by establishing programs that can engage kids to get the exercise they need.
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Sources: http://www.cdc.gov/healthyyouth/obesity/facts.htm
http://grist.org/article/food-2010-11-09-the-fast-food-industrys-4-2-billion-marketing-blitz/
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